africa

Heuristic-Driven Bias in Property Investment Decision-Making in South AfricaUnderstanding the Impact of Heuristics on Property Investment DecisionsProperty investment decisions in South Africa are often influenced by heuristics, which are mental shortcuts that individuals use to make quick and efficient decisions. These heuristics can be helpful in certain situations, but they can also lead to biases and errors in judgment.The Availability Heuristic and Its Influence on Property InvestmentOne common heuristic that affects property investment decision-making is the availability heuristic. This heuristic relies on readily available information in our memory, often based on recent experiences or vivid examples. In the context of…