mcdonalds

From a Small Hamburger Stand to a Global PhenomenonMcDonald's, the world's largest fast-food chain, has come a long way since its humble beginnings as a small hamburger stand in San Bernardino, California. Today, it has over 37,000 restaurants worldwide, serving millions of customers every day. So, what is the secret behind McDonald's international business strategy that has propelled it to such great heights?Adapting to Local Tastes and PreferencesOne of the key pillars of McDonald's international business strategy is its ability to adapt to local tastes and preferences. While the Big Mac and French fries may be iconic staples of McDonald's…